GeoStrategy - The Growth Strategy Specialists

Proven Results

	Capitalizing on competitor weaknesses to retain share and outmaneuver entrants
	New business unit President for an $11B Fortune 500 managed services company
	Concerned by a growing competitive threat, the company needed to find new ways to maintain and grow market share. An in-depth analysis was required to understand the existing marketplace, players and entrants. Further, a strategy for improving share position was required.
	GeoStrategy assessed the company against its top three competitors and two new entrants, providing factual confirmation of the observed trends, while offering new strategies for protecting and growing share. SWOT Analysis - Analyzed the strengths, weaknesses, opportunities and threats for each of the players Competitive Market Assessment - Examined key accounts, geographic coverage, demographic factors, and other dimensions for each competitor Points of Differentiation - Captured market messages, brand positioning, franchise and alliance relationships, and product and brand offerings. Evaluated competitive market offerings and perceptions Post Mortem and Interviews - Reviewed client and competitive new business proposals, interviewed sales team and executives for insights Strategy Roadmap - Created a strategy to leverage the client's strengths and realize growth targets
	An effective customer growth strategy based on a comprehensive Competitive Analysis and Market Assessment - providing the tools to weather the competitive challenges, while strengthening the company's growth posture.

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